Show Notes

Welcome to Episode 58  of the Wed.Co Podcast. Today, Toga sits down with Steven from the Wedding Marketing Co for a chat about the transition from casual photography to a full-time wedding business, the significance of building a team, and the necessity of effective advertising in a changing social media landscape. This episode was filmed at The Valley Estate on the Gold Coast.

In this episode Toga and Steven discuss the evolution of wedding photography, the importance of marketing strategies, and the challenges of running a creative business. The conversation emphasises the importance of serving clients through clear communication and understanding what makes a business unique. In this conversation, Steven discusses the importance of effective landing pages, the role of Meta's AI in targeted advertising, and the necessity of follow-up communication in the wedding industry.

He emphasizes the need for businesses to prepare adequately before engaging in advertising and highlights the value of building a community among wedding professionals. The discussion provides actionable insights for improving client engagement and sales strategies in the wedding market.

Your support enables us to bring more enriching conversations and insights to both engaged couples and wedding professionals. Stay connected with us on Instagram at https://www.instagram.com/wed.copodcast and watch all your favourite wedding professionals on our YouTube channel https://www.youtube.com/@Wed.CoPodcast

Catch our episodes on major podcast platforms like Apple, Spotify, and Youtube, all under WedCo Podcast.   For all of your Wedding Photography / Videography needs head over to https://www.instagram.com/the_tognazzinis/ or our website at https://thetognazzinis.com.au/

Join us for our next episode on the Wed.Co Podcast, where we continue to explore the  mesmerising and ever-changing landscape of weddings.  

Toga x