Show Notes

Welcome to Episode 61 of the Wed.Co Podcast. Today, Toga sit’s down with Taz + Reid from Two Folk for a chat about rebranding and shifting in an evolving market. This was filmed at Ravella in Newcastle. In this episode Toga, Taz and Reid discuss the journey of Two Folk, a wedding photography and videography company, as they navigate their rebranding process and expand their services.

The conversation covers the importance of offering both photo and video, the value of having two videographers at weddings, and the evolving expectations of clients in the wedding industry. Taz and Reid share insights on their unique approach to capturing weddings, the shift in market demand, and the significance of understanding client needs and preferences.

In this conversation, the speakers delve into the evolving landscape of wedding photography and videography, focusing on the shift towards high-end markets, the importance of storytelling in capturing wedding moments, and the red flags couples should watch for when hiring videographers. They also discuss their ideal wedding experiences and the future direction of their brand, TwoFolk, including the development of a new CRM software called Story Flow. Takeaways The rebranding of Two Folk aimed to align more closely with couples' needs.

Offering both photo and video services can increase client bookings. Two videographers enhance the quality and coverage of wedding films. Clients are increasingly looking for teams that provide both photography and videography. The wedding industry is shifting towards a preference for combined services. Understanding client expectations is crucial for successful collaborations. The connection between videographers can lead to better teamwork and results. Capturing candid moments is essential for a memorable wedding film. Staying true to one's style is key to producing authentic work.

Traveling is essential for photographers aiming for high-end weddings. Understanding client needs is crucial for delivering quality work. Outsourcing editing can enhance the final product's quality. Storytelling through dialogue is key in wedding videography. Couples should seek videographers who are willing to engage personally. Creating a unique experience is becoming the focus of modern weddings. Your support enables us to bring more enriching conversations and insights to both engaged couples and wedding professionals.  

Stay connected with us on Instagram at @wed.copodcast and watch all your favorite wedding professionals on our YouTube channel @wed.copodcast.   Catch our episodes on major podcast platforms like Apple, Spotify, and IheartRadio, all under WedCo Podcast.  

Join us for our next episode on the Wed.Co Podcast, where we continue to explore the mesmerising and ever-changing landscape of weddings.  

Toga x