Show Notes

Welcome to Episode 33 of the Wed.Co Podcast. Today, we're excited to have Nikki, editor in Chief of Queensland Brides on the podcast with us, filmed at the stunning The Lex at the W Hotel in Brisbane. Nikki Ernst, the publisher and owner of Queensland Brides, shares the history and evolution of the magazine.

Queensland Brides was co-founded in 1984 and has been a family business ever since. Nikki acquired the brand in 2020 and transitioned it to a digital-only magazine. She discusses the challenges of print publication and the benefits of digital publishing, including flexibility and trackability. Nikki also talks about the process of featuring weddings in the magazine and the importance of showcasing a variety of styles and locations.

She emphasizes the focus on guest experience and the shift away from traditional portrait shoots. Queensland Brides is a wedding magazine and online platform that curates and showcases real weddings, vendors, and wedding planning resources. They have transitioned from print to digital and focus on providing valuable content to engaged couples. The magazine features a variety of weddings, from minimalist to extravagant, and emphasizes the importance of high-quality photography.

Queensland Brides has partnered with the Scenic Rim Wedding Expo and are set to launch the upcoming Queensland Brides Luxury Wedding Expo at City Hall Brisbane. They are constantly evolving and looking for new opportunities to serve the wedding industry. If this episode sparked inspiration, don't forget to hit that subscribe button, share it with friends or colleagues in the wedding industry, and consider leaving us a review.

Your support enables us to bring more enriching conversations and insights to both engaged couples and wedding professionals. Stay connected with us on Instagram at @wed.copodcast and watch all your favorite wedding professionals on our YouTube channel @wed.copodcast. Catch our episodes on major podcast platforms like Apple, Spotify, and IheartRadio, all under WedCo Podcast. Join us for our next episode on the Wed.Co Podcast, where we continue to explore the mesmerizing and ever-changing landscape of weddings.

Toga + Joel xx